Led by Joshua Abrams on guimbri and double bass, the group features electric guitarists Emmett Kelly and Jeff Parker, autoharpist Ben Boye, harmonium player Lisa Alvarado, and drummer Hamid Drake.
"[6] Marc Masters of Pitchfork stated: "The members of Natural Information Society craft Abrams' songs like painters composing a landscape, or bricklayers constructing a building, with patience and devotion that values long goals over immediate gratification...
"[8] Writing for Exclaim!, Bryon Hayes remarked: "It's easy to get lost in this music; the endless repetitive rhythms slowly burn their way through one's consciousness, binding with the listener at a deep level of existence...
This music is spiritual, a set of vibrations meant to interlock with humanity's electrical thought impulses, designed to guide listeners to other worlds.
"[9] In a review for the Detroit Metro Times, Mike McGonigal noted: "the ensemble has locked into deep grooves and layered sounds that are nothing short of hypnotic.