The album has spawned four top-three singles, "Love, Day After Tomorrow", "Stay by My Side", "Secret of My Heart", and "Never Gonna Give You Up".

After the success in Japan, Kuraki targeted the American market again, with the English-language studio album Secret of My Heart (2002), however it failed to enter any charts in the United States.

In 2021, Kuraki released her fourteenth studio album Unconditional Love, which peaked at number four in Japan and spawned a number-one single "Zero kara Hajimete".

In June 2002, Kuraki made her television appearance, performing at the 2002 FIFA World Cut Official Concert Korea/Japan Day with the other artists such as Lauryn Hill and Ken Hirai.

[35][36][37][38] In October 2003, Kuraki was featured as a guest vocalist for Tak Matsumoto's single, "Imitation Gold", the cover of Momoe Yamaguchi.

In December 2005, Kuraki made her third appearance at the Kōhaku Uta Gassen, perfotming her debut single, "Love, Day After Tomorrow".

The album failed to reach top ten in Japan, only peaking at number fourteen, partly due to the chart system of Oricon.

has spawned four top ten singles, "Yume ga Saku Haru"/"You and Music and Dream", "Ichibyōgoto ni Love for You", and "24 Xmas Time".

The title track of the album was performed on the several television programs including SMAP×SMAP and Music Station, making it peak at number thirteen on the Billboard Japan Hot 100.

In November 2010, Kuraki performed at Kamigamo Shrine in Kyoto, the UNESCO World Heritage Site, as a part of the Tokyo FM's 40th anniversary campaign.

In April 2012, Kuraki won The Most Popular Asian Influential Japanese Singer at the 2012 Channel V "Migu" Chinese Music Award, which was held in Macau.

After the visit, Kuraki started the project to raise fund to found a school in Trei Nhoar, Puok District, Cambodia.

Mai Kuraki Best 151A: Love & Hope has yielded six top ten singles, "Koi ni Koishite"/"Special Morning Day to You", "Try Again", "Wake Me Up", "Muteki na Heart"/"Stand by You".

In November 2015, Kuraki and other musicians including Kazufumi Miyazawa, Tetsuya Takeda, and Ai Kawashima recorded the charity single "Hitori, Hitotsu" to support the Japan Overseas Cooperation Volunteers.

[77] In April 2017, Kuraki released the single "Togetsukyo (Kimi Omou)", the ending theme for the animated film Detective Conan: Crimson Love Letter.

In December 2017, Kuraki made her first appearance at the Kōhaku Uta Gassen in twelve years, performing "Togetsukyo (Kimi Omou)".

[79] The song peaked at number four, becoming her forty-second consecutive top ten CD single since her debut "Love, Day After Tomorrow", extending her record for being the only female artist in Japan to do so.

The four-disc single collection was mastered by the Grammy-nominated/winning engineers, Ryan Smith, Chris Gehringer, Randy Merrill, Joe LaPorta, and Ted Jensen.

Kuraki has cited Michael Jackson, Mariah Carey, Whitney Houston, and Lauryn Hill as being major influence in her career.

In the 2014 interview with Barks, Kuraki told that she sang "Grace of My Heart", a song by the Japanese girl group MAX at the audition.

Kuraki also named Michael Bublé, Shakira, Christina Aguilera, Janet Jackson, Stacie Orrico, Britney Spears, and Jennifer Lopez as sources of inspiration.

Kuraki's songs are often written and produced by the fellow musicians from her label, Being Group, such as Aika Ohno, Akihito Tokunaga, and Yoko Blaqstone, and Cybersound, an engineering team in Boston and Michael Africk.

Kuraki frequently blends elements of J-pop, R&B, dance, and sometimes rock into her songs, and her records typically include a combination of ballads and uptempo tracks.

The works of Kuraki have been remixed by prominent DJs, including Johnny Vicious, Justin Strauss, Mark Kamins, and Ken Ishii.

Upon her debut in December 1999, Kuraki scarcely made the appearances on the television shows or the concerts, with people calling her "the Veiled Diva".

Kuraki her made her first appearance on the live broadcasting television show when she performed "Stay by My Side" on the Kōhaku Uta Gassen in December 2003.

Those who bought the product could apply for the tickets to attend Kuraki's first promotional tour, Sokenbicha Natural Breeze 2001 Happy Live.

In June 2013, Kuraki participated in the Green Wall Project, which aims to plant evergreen broad-leaved trees to work as natural tide embankments in Iwanuma, Miyagi, where the tsunami killed 180 people in March 2011.

After the visit, Kuraki started her own project with the support by JICA, called Minna de Cambodia ni Terakoya wo Tateyou!

The project was featured as a documentary television program titled Mai Kuraki Cambodia no Uta: Sore ga Yume no Hajimari ni naru.