[3][7] During the 1923 World Series, Rice was the main broadcaster, but during the fourth inning of Game 3, he turned the microphone over to McNamee.
For example, in Chicago in early October 1924, station WGN (AM) broadcast a "city series" between the White Sox and the Cubs.
[16] In that first year, the commissioner of baseball, Kenesaw Mountain Landis, gave permission for both networks to air the games.
By the 1930s, the two-team cities of Boston, Philadelphia, St. Louis, and Chicago had reached an agreement not to broadcast away games.
It was a match made in economic heaven: MacPhail knew that broadcasting games would promote the team and Crosley could now boost his radio ratings.
In 1935, Baseball Commissioner Judge Kenesaw Mountain Landis orchestrated a radio deal that covered the World Series.
In 1946 the company was rich enough to sign a 10-year, $14-million deal for exclusive radio sponsorship of the World Series and All-Star Games.
Though radio grew quickly as a medium for baseball, many teams were still apprehensive about it, fearing negative effects on attendance.
[3][18][19] The last holdouts were the New York teams—the Giants, Dodgers, and Yankees combined to block radio broadcasts of their games until 1938.
Wheaties started its long relationship with baseball in 1933,[20] and in 1934, sponsorship rights to the World Series were first sold.
[19] Many notable broadcasters, such as Mel Allen, Red Barber, Harry Caray, Russ Hodges, Ernie Harwell, Bob Uecker, and Vin Scully, started in this period.
The affiliate stations in the teams' radio networks continued to be obligated to carry the national broadcasts, however.
[30] Since 2021, TUDN Radio airs Spanish-language coverage of select regular season and postseason games, including the World Series.