Hürriyet Daily News reporter Vercihan Zilioğlu wrote that, "The director's moral tale draws on the example of today's Turkish youth and the timeless shadow of fathers over sons," and Today's Zaman reviewer Emine Yıldırım concludes that this is, "one of the rawest and truest stories from our society," and "As Yüce’s hardcore realism shows us, love sometimes does not conquer all when individuals chose to become part of the herd.

"[1][2][3][4][5] Mertkan (Bartu Küçükçağlayan) is a young man who has a stable but unfulfilling life in Istanbul, living at home with his parents, working as an errand boy in his father's construction company, hanging out with his friends in shopping malls and discos.

When he meets Gül (Esme Madra), a Kurdish girl from eastern Turkey, Mertkan starts to become a bit more self-confident and it seems possible that he could break away from his oppressive parents.

The all-female 12th Mumbai Film Festival Jury, chaired by Jane Campion and including Samira Makhmalbaf, stated in their award citation for the film that it, "told its story with a Chekhovian charm; humorous, clear and haunting," which with "simplicity, tells a story that reveals the detailed anatomy of a particular kind of bullying masculinity and how it is passed down from father to son," and cited lead actor, Bartu Küçükçağlayan, "for his strikingly unconventional portrayal of an uninspiring young man… achieved with remarkable detail and conviction.

With its impeccable narration and no-nonsense style it exposes a harsh social reality that we prefer to dismiss -- it’s just always easier and more comfortable to be a part of the largest and strongest herd.