Searching Keever's motel room, Reacher finds a crumpled up note with the name "Maloney" and a phone number.

It belongs to a journalist from Los Angeles named Westwood, the Science Editor for the LA Times, who has been handling calls from conspiracy theorists, which he eventually blocks after they become too numerous.

Westwood reluctantly agrees and gives Reacher the phone numbers of unknown people who had recently called him and been blocked, thus fitting the profile of Keever's mystery client.

They further find that Michael had been speaking with potential suicides over the Deep Web and arranged to meet one of them at Mother's Rest to undergo euthanasia together.

Reacher, Chang and Westwood come up with a plan to assault the euthanasia site, a big farm outside Mother's Rest, which is both highly remote and well-defended.

After a mildly challenging job of killing all of the armed employees, Reacher and his team discover that someone had converted the farmhouse into a film production facility.

Once the clients had arrived however, they were actually made the stars of expensive and brutal snuff films tailored to the viewer's specifications and sold over the Deep Web.

Bear that in mind next time someone tells you that Mr. Child, whose cerebral tough-guy thrillers all follow the same basic rules, is just one more genre type repeating himself in a mechanical way.

“Make Me” presents a huge one, but it takes its sweet time in revealing what, exactly, is underfoot in the vaguely sinister hick town that tempts Reacher.