It debuted on the Seven Network on 6 August 2008[1] and was hosted by the former Miss Universe winner Jennifer Hawkins.

[2] The judges for the program were Martin Walsh, managing director of Chadwick Models, and Jackie Frank, editor of the fashion magazine Marie Claire.

[3] Tyson Beckford, the co-host of the American edition, was a guest judge and mentor for the first few episodes[4] whilst Travis Fimmel turned down being a judge for the program.

[5] It was also announced that Tyson Beckford "finished up his MMAS duties after the second episode and may return sometime in the future.

The winner of the competition, chosen by the viewers, would receive a fashion pictorial in Marie Claire magazine, a one-year contract with Chadwick Models, and a trip to New York City to meet with New York Model Management.