The company received the prestigious National Film Award for Best Special Effects, from the Indian government, in 2010 and 2012, for Magadheera and Eega, respectively.
[2] The company was founded by Pete Draper, Adel Adili, and R. C. Kamalakannan in 2010, off the success of their collaboration on Magadheera (2009), the trio brought in private investment and technical advisors from the entertainment and technology industries to their board of directors, such as Dasaradha Gude, Raja Koduri, and S. S. Rajamouli, along with long-time collaborator, A. V. Dorababu as studio lead.
It is a fully-fledged visual effects facility covering a full gamut of requirements from active on-set visual effects supervision through to immersive digital set extension, digital matte painting, high-end feature animation and effects work, clean-up, motion tracking and final compositing.
The studio has championed creative education in the country with its senior members providing student workshops and parental guidance.
[3] The company provided visual effects to some of the biggest blockbusters from Indian cinema, such as Baahubali: The Beginning, Baahubali 2: The Conclusion, 2.0, Saaho, Sye Raa Narasimha Reddy, and RRR.