[1] Often based on corporate lounge music, mallsoft is meant to conjure images of shopping malls, grocery stores, lobbies, and other places of public commerce.
[2] Mallsoft artists typically elicit nostalgic memories of these retail establishments, even to those who did not experience them firsthand,[3] sampling easy listening, bossa nova, and smooth jazz music.
The music can also include intermittent advertisements, as well as the sounds of footsteps, conversations, and air conditioning.
[5] Some artists simply slow down and reverberate existing 1980s pop songs to make them sound like they're coming from the overhead speakers in an empty or abandoned mall.
[6][7] The visuals can often be meant to invoke a sense of loneliness along with the cold nature of meandering through overly-corporate mercantile environments.