It has never been made clear if the term is meant to refer to all women candidates supported by the former governor, or if it is just a general concept about real-life moms entering politics because they fear for their children's future.
[4] During her tenure as Governor, Palin chose a design showing a grizzly bear grasping a salmon in its mouth as Alaska's contribution to the 50 State Quarters series of commemorative coins.
"[4] Nearly one year later, while promoting the Alaska natural gas pipeline project to federal officials in Washington D.C., Palin said, "Don't tell me that we should ever be on our knees to any dictator because of our desperation for energy, not when we have supplies here at home."
"[14] In July 2010, Palin's political action committee, SarahPAC, released a video pushing the mama grizzly meme as representing herself and "her fiercely independent, common sense conservative" candidates.
[16] Publications such as Newsweek explored the impact of "Mama Grizzlies" on the 2010 election cycle, prominently featuring Palin-endorsed women candidates such as Michele Bachmann, Nikki Haley, Sharron Angle and Christine O'Donnell in cover art and photos accompanying the story.
[20] New York Times columnist Gail Collins said the use of the term made it seem as if there were more female Republican candidates running for high office than there actually were, and remarked that their Democratic counterparts "suffer from the lack of a cool name".