[2][3] They are highly regarded in the industry for their talent and ability to cross multiple genres with their music; from retro, jazz, and R&B concepts in their early years[4] to more contemporary hip-hop,[5] as well as emotional ballads.

[6][7] Since their debut in 2014, they have been noted for challenging conventional beauty standards, breaking gender stereotypes, and conducting themselves in ways that most typical K-pop stars do not.

[12][13] Mamamoo rose to domestic fame in 2015 with their single "Um Oh Ah Yeah" which became a sleeper hit and peaked at number three on South Korea's Gaon Digital Chart.

Combined with their many appearances and victories in the popular music competition program Immortal Songs, this launched them into mainstream recognition with the public.

[16] The quartet went on to achieve consecutive hits with the high-charting singles "Starry Night" (2018), "Egotistic" (2018), "Gogobebe" (2019), from their "Four Seasons, Four Colors" project whereby every member took turns in becoming the focus for each album.

[17] This culminated in their biggest international success to date, "HIP" from their second studio album Reality in Black becoming a number-one hit on the Billboard World Digital Song Sales chart.

[18] In November 2020, the song was certified platinum by the Korea Music & Content Association (KMCA) for surpassing 100 million streams, making it their third time achieving this feat.

[19] They also earned a gold certification from the Recording Industry Association of Japan (RIAJ), indicating their breakthrough in the Japanese music scene.

Ambiguous" contained cameo appearances from many well-known K-pop industry figures such as CNBLUE's Jonghyun, Baek Ji-young, Wheesung, Jung Joon-young, Bumkey, K.Will, and Rhymer of Brand New Music.

[31] In July 2014, Mamamoo released their first original soundtrack contribution titled "Love Lane" for the Korean drama Marriage, Not Dating.

[35] On January 10, 2015, Mamamoo performed a rendition of Joo Hyun-mi's "Wait a Minute" at the singing show Immortal Songs 2, reaching the final round before losing to Kim Kyung-ho.

On June 13, 2015, the group traveled to Ulaanbaatar, Mongolia, to perform at an event sponsored by the South Korean Embassy with Crayon Pop and K-Much.

[58][59] After wrapping up promotions for "New York" Mamamoo's agency announced that the group will make their comeback on November 7 with their fourth EP, Memory.

[63][64] Following the first show of their March 2017 concert in Seoul, Mamamoo received criticism for performing in blackface when, as part of the concert, they played a video containing the members impersonating Bruno Mars while wearing darker makeup, meant to recreate a snippet of the music video for Mars' "Uptown Funk" (2014).

[65] The clip was cut from following concert dates and multiple apologies were promptly issued, including one directly from the members, stating that they were "extremely ignorant of blackface and did not understand the implications of our actions.

[73] On January 4, 2018, Mamamoo released a pre-release single called "Paint Me" to act as a prelude to their upcoming project series "Four Seasons, Four Colors".

[76] Mamamoo started off the "Four Seasons, Four Colors" project with the release of their sixth EP, Yellow Flower, on March 7.

[82] It also ranked at number six on the mid-year[83] and 13 on the year-end[84] editions of the Gaon Digital Chart, making it the fourth-highest-charting song by a girl group on the latter.

[89] The group released their seventh EP, Red Moon, which serves as the second installment in the "Four Seasons, Four Colors" series, on July 16.

[99] The CD and digital releases of the single also include the b-side "You Don't Know Me", a pop track that serves as their first original Japanese song.

[101][102] On November 29, the group returned to the Korean-language market, releasing their eighth EP Blue;S, which serves as the third installment of the "Four Seasons, Four Colors" series of albums.

[105] On February 6, 2019, the group released the Japanese version of "Wind Flower", alongside its b-side "Sleep Talk", as their second Japanese-language single.

The concerts served as a grand finale for Mamamoo's "Four Seasons, Four Colors" project, launched the previous year in order to re-create the group's identity.

The show is a "comeback battle" between six trending girl group acts in order to "determine the real number one" when all six release their singles at the same time.

[125] Following their Queendom victory, Mamamoo released their second full album, Reality in Black, on November 14, 2019, with the lead single "Hip".

[142] The disco-influenced pop song, characterized by themes of isolation and longing in the COVID-19 pandemic, was described by Teen Vogue as a "fun, chill" dance track accompanied by a "striking, retro-inspired music video to match.

Described as a "180-degree flip" from the retro-pop style of "Dingga," the second single from Travel, "Aya," was described by critics as being "alluring" and "captivating"[152][unreliable source?]

[164] In August 2022, it was announced that members Solar and Moonbyul would be forming the group's first official subunit, Mamamoo+, with an expected album release at the end of the month.

This was followed by the Asian leg of their tour with shows in Chiba, Hong Kong, Taipei, Bangkok, Jakarta, Singapore, Kuala Lumpur and Manila.

[169][170] Their US leg commenced on May 16, 2023 with concerts in New York, Baltimore, Atlanta, Nashville, Fort Worth, Chicago, Glendale, Oakland and Los Angeles.