Mamas & Papas is a UK-based nursery brand and manufacturer supplying prams, pushchairs, baby products, furniture and maternity wear.
[1] They sold through one local shop of their own and through supplying other stores, until deciding to become a retail brand in 1998.
[7] The private equity firm BlueGem Capital Partners took a majority share in Mamas & Papas in summer 2014, joining a portfolio that includes Liberty and Jack Wills.
[9] In 2016, the rejuvenated retailer opened a 5,000 square feet (460 m2) flagship store at Westfield London.
[10] Mamas & Papas was placed into administration on Friday 8 November 2019 and was immediately bought back by other firms controlled by Bluegem Capital, its private equity owner.