Manager (professional wrestling)

[2] Managers are akin to storyline agents for an actor or an athlete; they help their client to book matches and appearances, and otherwise work to further and guide their career.

The manager would cut promos on behalf of clients who may not be as charismatic (or had gimmicks depicting them as silent, or with limited ability to speak English).

A heel manager, for example, may instruct their clients to constantly duck tougher opponents or interfere in their matches to secure a win by cheating.

A legitimate example is Arnold Skaaland, who not only managed Andre The Giant for a time but was once assigned by promoter Vince McMahon Sr. as his real life handler.

Skaaland was responsible for keeping Andre, known for his alcoholism, out of serious trouble and to ensure that he would reach a venue in time to wrestle a scheduled match.

[5] Others, such as Jim Cornette or Gary Hart, participate as real-life bookers and/or road agents for their promotions behind the scenes while performing concurrently as managers.

It is thought that a valet, by virtue of her presence and/or the dynamics of her relationship with her associated wrestler, could contribute an element that amplifies their personas and get their act over.

[10] There are also numerous examples of female performers in the wrestling industry who started off as valets and went on to be recognized as marquee competitors in their own right, such as Lita, Trish Stratus, and The Fabulous Moolah.

[9] Male supporting characters who fit the original definition of a valet are uncommon in professional wrestling; a recent example was Ricardo Rodriguez, who performed as Alberto Del Rio's on-screen attendant and personal ring announcer during his tenure in the WWE.