Manam (film)

Us) is a 2014 Indian Telugu-language fantasy drama film written and directed by Vikram Kumar, and produced by the Akkineni Family under the Annapurna Studios banner.

The film stars Akkineni Nageswara Rao, Nagarjuna, Naga Chaitanya, Samantha Ruth Prabhu and Shriya Saran.

The film released worldwide on 23 May 2014 to positive reviews from critics and was commercially successful, collecting ₹62 crore ($10.2 million)[a] in its lifetime.

Radha Mohan and Krishna Veni are a couple who were initially in love with each other but later on lead a difficult marital life due to several misunderstandings and decide to file for divorce, against their six-year-old son's wishes.

Priya meets Nagarjuna and finds he's dressed up as Radha Mohan: he reveals that he too recollected memories of his past life on the night she left the house in shock.

Special appearances: After the release of 100% Love (2011), Nagarjuna decided to act and produce in an all-star film along with his father, actor Akkineni Nageswara Rao and elder son Naga Chaitanya.

[19] Nagarjuna's younger son Akhil Akkineni was rumoured to be making a cameo appearance following Nageswara Rao's request.

[27][28] Amitabh Bachchan posted in his official blogging site on 27 April 2014 that he would make a quick cameo appearance in the film which would be his debut in Telugu cinema.

[31] Anup Rubens was selected to compose the film's music and background score in mid March 2013 marking his second collaboration with both Kumar and Chaitanya after Ishq (2012) and Autonagar Surya (2014) respectively.

[33] Harsha Vardhan was selected in late April 2013 to write the film's dialogues, in consideration of his work in Gunde Jaari Gallanthayyinde (2013).

[45] Nagarjuna's look in the film was leaked in mid August 2013 and he was seen sporting corrective eyeglasses and a conventional clean shave and moustache for which he removed the goatee he grew for his previous works Greeku Veerudu (2013) and Bhai (2013).

[57] A 15-day schedule in Coorg starting from 1 December 2013 was announced in late November 2013 and key scenes on all the members of the principal cast except Nageswara Rao were planned to be shot.

[9] Saran said in an interview that the film basically has a family-oriented theme and is about falling in love with "small, little things that you sort of don't see every day, but are really, really important".

[93] A special video named "Candid Moments" was released along with the theatrical trailer as a tribute to Nageswara Rao on 8 April 2014 on the eve of Sri Rama Navami.

Hope the movie will be a befitting farewell for the great actor Akkineni Nageswara Rao" and gave it the verdict "Refreshing, Vibrant and Vivid".

[97] Oneindia Entertainment stated "The trailer of Manam shows that the movie has amazing background score, stunning camera work, breath-taking exotic locales, wonderful performances by the lead actors".

[103] A still featuring Chaitanya and Samantha in an intimate sequence from the flashback was re-tweeted many times by the fans and Telugu film websites.

[106] The song featured Chaitanya and Samantha as a newly married couple and their onscreen romance with Lavanya Tripathi making a brief glimpse towards the end.

[107] The audio launch event, entitled "Manam Sangeetham", was aired on 18 May 2014 in Gemini TV at 5:00 pm, with the Akkineni family in attendance.

[108] Tata DoCoMo & Brooke Bond Red Label were involved with the film, advertising on hoardings, television, radio, in print, and on buses, among other venues.

Tata DoCoMo came up with the tagline "Be a part of the Manam family" and offered a chance to the meet the film's star cast by recharging with a certain amount.

Brooke Bond used the slogan "Red Label celebrates the taste of togetherness with Manam" and offered a chance to meet Nagarjuna.

[110] The film's 100-day celebration was held along with the platinum disc function[f] of Oka Laila Kosam (2014) on 22 September 2014 at the Shilpakala Vedika in Hyderabad.

[123] Rajasekhar S of Cinemalead also gave the film 4 out of 5 stars and called it "classy and brilliant", stating "Vikram K Kumar has packed the movie in such a way that the audience never get bored.

"[125] Karthik Pasupulate of The Times of India gave the film 3.5 out of 5 stars and wrote, "You cannot appreciate the smarts in the script has been written, and how humorously it all gets translated onscreen without getting unduly melodramatic.

[126] Suresh Kavirayani of Deccan Chronicle also gave the film 3.5 out of 5 stars and wrote, "Vikram Kumar has come out with a nice story and screenplay and created a classic masterpiece.

[167] Director Ram Gopal Varma called Manam an "avant garde product but deeply rooted in earth" and "the first constructive demonstration that Tollywood actually can go into a new age of cinema".

[168] Ram Charan called Manam a film that induces "Love, joy, passion, hatred, excitement and almost every feeling you can imagine and more".

[176] In February 2015, the makers of Bandipotu (2015) released a poster featuring Sampoornesh Babu, Allari Naresh and Saptagiri, whose theme resembled the first look of Manam.

[177] During the promotions of Theeran Adhigaram Ondru (2017), Karthi, speaking about the adaptation of the film in Tamil, said that "it is a fascinating idea to work with my father (Sivakumar) and brother (Suriya)", but he felt that "a lot of things needed to fall in place in order to materialise".

Hyderabad campus of BITS Pilani , where the film was partly shot.
Lalitha Mahal , where the flashback portions were partly shot.
Shilpakala Vedika , where the film's 100-day celebrations were held on 22 September 2014.