Mankada Kadannamanna Kovilakam was the seat of ruling family of the erstwhile Kingdom of Valluvanad.

Mankada was originally part of the Valluvanad Swaroopam dynasty in the early medieval period (12th century CE).

[7] On the west, it was bounded by the Arabian Sea at Ponnani and on the east by the Attappadi Hills during their zenith in the early Middle Ages.

[7] Valluvanad was ruled by a Samanthan Nair clan known as Vellodis, similar to the Eradis of neighbouring Eranad and Nedungadis of Nedunganad.

According to local legends, the last Cheraman Perumal ruler gave a vast extension of land in South Malabar during his journey to Mecca to one of their governors, Valluvakonathiri, and left for pilgrimage.

[7] Valluvanad was famous for the Mamankam festivals, held once in 12 years and the endless wars against the Samoothiri of Kozhikode.

The economy encompasses traditional village farming, small scale business, and foreign money.

The local economy is currently undergoing a construction boom and which is solely dependent on the gulf money.

The panchayath has a very good track record on development using the fund allocation from local governments.

National Highway No.66 passes through Tirur and the northern stretch connects to Goa and Mumbai.