Breakthrough was launched with Mann ke Manjeeré: An Album of Women's Dreams, which won the 2001 National Screen Award in India for best music video.
The full campaign, focused on promoting women's rights and bringing attention to domestic violence, is based on the music video and album of the same name.
The aesthetically and emotionally powerful music video was shot by Shoojit Sircar and Gary and tells the true story of Shameem Pathan, who courageously broke out of her abusive marriage and became a truck driver to support herself and her child away from her violent husband.
The album features five songs by Shubha Mudgal, composed by Shantanu Moitra, with lyrics by Prasoon Joshi.
Mita Vashisht stars in the music video, which was viewed by over 20 million people worldwide.