[4] The group was initially created on Facebook in 2021, shortly after some people showed common interest from a published interview with the Catalan sociolinguist Carme Junyent i Figueras.

[2] It primarily conducts self-awareness campaigns and digital dissemination to make linguistic loyalty into a standard pattern of behavior (without shame or doubtfulness) among Catalan speakers.

[4][5][6] The public discursive philosophy of Mantinc el català lies in being able to transmit a proactive response and a respectful concern against the setback in the social use and increased minoritization that Catalan has endured in the past decades.

[1][4] It appeals to the linguistic justice to draw attention about the effects of diglossia and the most blatant instances of passive bilingualism, such as when a consolidated Catalan-speaker switches to Spanish (or to French in North Catalonia, or to Italian in l'Alguer) only because of assuming that an immigrant or someone with foreign physical traits will not understand Catalan at first.

[2][3][4] During the 2022 celebration of the Diada de Sant Jordi, the platform launched a proposal for Catalan speakers to try to safeguard it as their initial, default language for a period of 21 days, both in the personal and professional environments.

[17] On summer 2022, it took part in an informal Internet movement that called for the mass cancellation of Netflix subscriptions —the most popular video streaming platform in the Catalan-speaking territory back then.