Bouwer's "cut" and modern use of stretch fabrics, such as jersey and spandex, in evening wear coined the term "bathing suit gown" and gave way to "athletic glamour".
[1] Opening house in 1990 with business partner, Paul Margolin, Marc Bouwer Couture has since graced the covers and pages of publications including Harper's Bazaar, Cosmopolitan, Vanity Fair, Glamour, and InStyle.
Actress Angelina Jolie arrived at the 2004 Academy Awards in a white satin Marc Bouwer gown, later named one of the best Oscar dresses of all time by André Leon Talley.
[2] [3] Most recently, Bouwer helped in reintroducing us to loyal client and friend, Shania Twain, designing the costumes for her Still The One Tour, which opened December 1, 2012 at Caesars Palace.
Marc uses technology in designing, to create cruelty free fashion with high quality faux furs, garnering several PETA sponsorships.