Storace has a high-pitched raunchy voice, which has been compared to AC/DC's former lead singer Bon Scott and Led Zeppelin's Robert Plant.

Since he began singing professionally in the 1970s, his style and voice have remained largely the same, with a noticeable increase of character, through maturity and years of live and studio experience.

His life in bands began at the age of fourteen (1965) when he made his first live performances with two local bands: Stonehenge Union (who covered the likes of the Beatles, the Rolling Stones, the Troggs and the Kinks) and: The Boys (who covered some of the same songs, as well as newer chart material containing more vocally challenging songs e.g. Aquarius from the Musical "HAIR").

Whilst retaining the popular Beatles "Abbey Road Medley" the band started to cover Iron Butterfly, Jimi Hendrix, and Hard Rock acts such as The Who, Deep Purple, Led Zeppelin and Black Sabbath.

With them, he toured Europe with big acts such as Queen, Nazareth, or The (Ginger) Baker Gurvitz Army; and released three studio albums: TEA, The Ship and Tax Exiles.

In 1979, he received a call from Krokus founder Chris Von Rohr, who told him they were looking for a new singer and invited Storace for a "weekend jam" in Switzerland.

One exciting long weekend session later, Storace decided to join Chris, Tommy, Fern and Freddie in their quest for success.

A physically demanding period spent mostly in rehearsal-rooms, recording-studios, hotel-rooms and tour-buses, and all for the common goal of staying in business rocking their fans.

A comeback in the USA happened in September 2005 with Mandy Meyer on board, replacing Fernando Von Arb (the latter having undergone surgery to his hand) on lead guitar.

The third "live" album to date called Longstick Goes Boom, was recorded during five consecutive shows at "Kofmehl" in the band's hometown of Solothurn, Switzerland.

In 2015, Krokus flew to Miami to embark on a promo-tour for their new "live" album, playing the "Monsters Of Rock Cruise" in the Caribbean and then continued with several US dates.

BIG ROCKS, a collection of covers by artists who influenced individual band members since their teens, was released by Krokus in January 2017.

In spring 1989, after Krokus's split and a refreshing break in Malta, Storace returned to Switzerland and wrote songs for his first solo project together with guitar-player Vic Vergeat, his long time friend from the TEA days, The Blue Album.

Shortly after AC/DC vocalist Bon Scott's death in 1980, Storace was indirectly asked to audition for the job but things were going well for Krokus at the time.

This unplugged trio, performing without drums, played rock and roll classics around Switzerland but never released any albums, making them a "live-only" project.

They split and then reformed in 1995, this time with China's bassist Brian Kofmehl replacing Lawrence, who moved on to join Swiss melodic-rockers Gotthard.

November 2004 saw German producer Michael Voss invite Storace to collaborate on the new album of the band BISS titled "Face-off" that was released in 2005.

Produced by Luke Gasser (who also plays the lead role), the film tells the story of a Bronze Age tribe trying to save itself from eradication by ruthless marauding horsemen in the Swiss Alps.