He graduated in architecture at Politecnico di Milano and founded STUDIODADA in 1977, that was one of the main design offices of the radical period.
[1][2] In 1990, he opens his own brand, Studio Marco Piva, with activities ranging from large architectural projects for tourist facilities, to interior design, masterplan, and finally industrial design.
From 1987 to 1990, he was member of the Presidential Board of Associazione per il Disegno Industriale (ADI).
In 2001, a variety of experiences in strategic consulting in the field of design and hotel hospitality culminated in consulting with the hospitality division of Federlegno.
Meantime, this remarkable activity has been combined with teaching positions at universities and design institutes both in Italy and abroad, and the organisation of the post-graduate master's degree program at the Politecnico di Milano the Polytechnic School of Design and the Istituto Europeo di Design in Milan.