[2] Rodriguez was born in Cuba, shortly before Fidel Castro's revolution successfully ousted Batista at the start of 1959.

[5] Rodriguez Sr. was demoted from his previous positions to become an announcer and was required to read propaganda over the airwaves, a situation to which he objected.

[5] In 1964, Rodriguez Sr. moved to Texas with his family after being offered a position to work at 1540 AM (then called KCUL), a country and western station in Fort Worth.

[7] Rodriguez acquired KLTY on 94.1 FM in Fort Worth, KSSA on 1600 AM in Dallas and KLAT, an AM station in Houston which was later sold to Tichenor Media System.

Rodriguez continued as president of the Dallas-based, wholly owned subsidiary and the alliance was renamed Rodriguez-Heftel-Texas Inc. With this merger, Heftel acquired KICK (107.9), KICI (1440) and "La Fabulosa" KESS (1270).

Rodriguez still held on to KESS-TV Channel 31, which later launched the market's first 24-hour Spanish language music video television service in September 1994.

First known as KNBR-FM, and referred to as "The Zone" (now WBAP-FM) in Haltom City, Texas, the Susquehanna Radio Corporation had agreed to program the previously unused frequency.

Based in Irving, Texas, the dot-com sold private-label web-based email services to Radio and TV stations and sports teams.

Rodriguez was actively involved in campaign financing in support of Republican candidates from minority groups across the United States.

[26] Within its first year, the PAC supported twelve minority GOP candidates to a tune of $30,000 in total, from the approximately $100,000 that it was able to raise through it various ventures.

[26] Rodriguez was also head of Turnkey Promotions which, through his radio stations KESS and KSSA, produced some of the largest Hispanic festivals in Texas in the 1980s and 1990s.

[15][28] Some of the festivals he produced include the Fiesta Diez y Seis in Dallas, in commemoration of Mexico's independence,[29] and the Cinco de Mayo celebrations.

In 1999, Rodriguez and his brother Tony donated funds towards the expansion of the Dallas Arboretum and Botanical Garden.