Marcus Felipe Montenegro Carvalho da Fontoura, known as Marcus Fontoura, is a Brazilian-born American computer scientist and author known for his contributions to cloud computing and large-scale distributed systems.
He played a key role in developing a large-scale platform for indexing and content serving, which became integral to Yahoo!’s display and textual advertising systems.
His contributions to computational advertising and the efficiency of ad-serving systems earned him recognition as a Yahoo!
[17] In April 2024, Fontoura delivered a master class on "Engineering Principles and Culture" at the School of Applied Mathematics of the Getulio Vargas Foundation (FGV EMAp) in Rio de Janeiro, sharing insights from his extensive experience in the technology sector.
[18] Fontoura has authored a book titled A Platform Mindset, which provides practical insights into technology management.