In a 2013 interview, Cudi revealed that he had stopped smoking marijuana two years earlier, both for the sake of his child, and due to frustration with constantly being associated with the drug and stoner culture.
[2] The song's music video, shot and directed by Shia LaBeouf, was filmed in Amsterdam back in 2010, when Cudi served as a judge for the High Times' Cannabis Cup.
LaBeouf originally reached out to Cudi through their mutual friend Cage, because he wanted to shoot a short film titled Maniac centered around "MANIAC," another song from Man on the Moon II: The Legend of Mr. Rager: "While we were brainstorming that, I had the gig to perform in Amsterdam.
"[3] The video shows Cudi and Cage arriving in Amsterdam, moving through a restaurant, their hotel and the famed red-light district smoking exotic strains of weed.
[3] Some fans were confused by the video, however, given that on April 1, 2011, Kid Cudi announced on his Tumblr page that he had given up smoking marijuana.