[5] They are world-known especially for industrialization of the stonewash (stone washing process), baggy trousers and skin-tight jeans.

[6][7][8] The fashion duo began their career working in the Parisian clothes shop Western House, in 1964.

[11] In 1983, the Girbaud duo created costumes for Jennifer Beals and Michael Nouri, actors in the Flashdance movie.

[12] In 1992, Kris Kross, the rap/hip hop duo known for hit song "Jump", were wearing Girbaud's jeans in their music video.

Wattwash, the laser treatment of denim, artificially ages the fabric and reduces water consumption by 97.5%.