[3] In 2014 Granovetter was named a Citation Laureate by Thomson Reuters and added to that organization’s list of predicted Nobel Prize winners in economics.

[citation needed] Granovetter has been the Joan Butler Ford Professor in the School of Humanities and Sciences at Stanford since at least 2005,[5] and has chaired of the Department of Sociology twice.

[8] Granovetter's paper The Strength of Weak Ties is one of the most influential articles in social science, with over 60,000 citations according to Google Scholar[4] (As of November 2021[update]).

This article caused Granovetter to be identified with the concept of "embeddedness", the idea that economic relations between individuals or firms are embedded in actual social networks and do not exist in an abstract idealized market.

This threshold model of social behavior was proposed previously by Thomas Schelling and later popularized by Malcolm Gladwell's book The Tipping Point.