Throughout the 1990s Pritchard and Middleton worked together under several guises, Global Communication, Jedi Knights, Secret Ingredients, Link & E621, Reload, and The Chameleon.

Other collaborative projects include Series 7 with Stephen Horne, Shaft with Adrian Hughes, Vertigo with Danny Breaks, The 28 East Boyz with Kevin Hann, Chaos & Julia Set with Dominic Fripp, Mystic Institute with Paul Kent, Pulusha with Kirsty Hawkshaw, Pritch & Trim with Trim and Africa Hitech with Steve Spacek.

Throughout his career, he has also recorded solo work under various aliases, including Reload, Link, Harmonic 313, Troubleman, NY Connection, and Roberto Edwardo Turner (The Returner).

[5] After spending his school years listening to ska, 2-tone, indie and rock, he eventually became involved in club music, specifically Detroit techno and Chicago house.

The label played host to experimental electronica and dance music, including early releases from Matthew Herbert and Danny Breaks, but was eventually discontinued.

Pritchard produces music in a wide range of genres, including hip hop, techno, jungle, ambient, grime and drum and bass.

[1] FACT magazine claims across all this eclecticism, there are some consistent themes, stating "He's not a minimalist, for one: regardless of genre, his productions are rich, gestural, and almost always interested in surface dazzle" and "his output tends also towards the instantly accessible".

[7] A full-length LP, Under the Sun was released in 2016,[8] and its companion album The Four Worlds in 2018,[9] both on Warp; deeply atmospheric and richly impressionistic, hearkening back to Pritchard's work as Global Communication, with vocals from Thom Yorke, Linda Perhacs, Bibio, and Beans.

[18] Conceived in the early 1990s, Global Communication was another collaborative project of Pritchard and Tom Middleton, and its output was predominantly ambient.

For contractual reasons, Pritchard could not use his real name for the credits, so he and his manager came up with the nom de plume William Parrot based on his childhood pets.

[6][20] Pritchard said the project in part came about as a reaction to what they saw as a lack of funk and humour in the club scene, and cites P-Funk and Electro as musical influences.

The success of the single meant Pritchard could afford to buy some equipment and ultimately allowed him to focus on making music full-time from then on.

[11] The duo released exclusively through Warp and produced four singles/EPs and the album 93 Million Miles[21][22] Pritchard and grime MC Trim teamed up for the Planet Mu single Stereotype in 2011.