Reeds died of esophageal cancer while serving as an assistant coach for the Ottawa Senators of the NHL on April 14, 2015.
Reeds spent the entire 1980–81 season with the Salt Lake Golden Eagles of the Central Hockey League (CHL), and a majority of the 1981–82 with them.
He led the Otters to the playoffs in each of his four seasons, then moved to the Kalamazoo Wings of the UHL, leading the squad to the 2006 Colonial Cup Championship, 4 games to 1 over Danbury in the finals.
In the playoffs, the Attack easily defeated the London Knights, Plymouth Whalers and Windsor Spitfires to make the J. Ross Robertson Cup finals.
In the finals, the Attack upset the heavily-favoured Mississauga St. Michael's Majors in seven games to represent the OHL in the 2011 Memorial Cup.
Reeds died on April 14, 2015, at the age of 55 from esophageal cancer;[1] having been hospitalized with pneumonia, and is survived by wife Mary and two children.