Strand Theatre (Manhattan)

The Strand Theatre was built in 1914 as part of the chain of movie theaters owned by the Mark Brothers, Mitchel and Moe.

It cost US$1 million (equivalent to $30,418,605 in 2023) to build and is believed to have been the first lavish movie palace built only to show motion pictures.

Rothafel developed his luxurious style of presenting films at the Strand which he later perfected at the Capitol and Roxy Theatres, becoming the best known motion picture showman in New York City.

The 1,200 seat Penthouse Theatre occupied the former balcony and the Cine Orleans was created in the stage house of the old Strand, entered from 47th St.

[1] Memorable films that had their New York premieres at the Strand include Captain Blood (1935) starring Errol Flynn and Olivia de Havilland, Oliver!