[1] Zuckerberg made a book recommendation every two weeks for a year to his millions of Facebook followers.
[2][3] Zuckerberg came up with the idea as part of his New Year's Resolution for 2015 after Cynthia Greco, the Audience Development Manager for MediaOnePA/York Newspaper Company, suggested that Zuckerberg read a new book every month.
"[1] The Atlantic wrote that it "has the potential to be Oprahesque in its influence on book sales", in reference to the Oprah Book Club after the first selection by Moisés Naím caused Amazon's stock to sell out.
[28] An article in The New Yorker made a similar comparison to Oprah.
[29] The Associated Press noted that the second selection by Steven Pinker did not result in any increase in sales according to Nielsen BookScan data.