On 12 November 2019, MarketInvoice was renamed MarketFinance as it launched a new business loans product.

It was also accreddited with under the Coronavirus Business Interruption Loan Scheme (CBILS), having lent £250m to companies across the UK.

Kriya's history of obtaining finance is as follows:[7][8][9] In 2017 the company released a Confidential Invoice Discounting facility that would allow businesses to upload their entire invoice book to borrow against.

[17] Kriya was featured in the Sunday Times Tech Track 100 ‘Ones to Watch’ list in 2017 and 2018.

[18] It won an Excellence Award for Most Innovative Invoice Financing Solutions in 2018.