Small capital providers usually opt for a niche market with narrow demographics as a measure of increasing their financial gain margins.
When there are needs or desires with specific and even complex characteristics, the market niche requires specialized suppliers which are capable of meeting such expectations.
[4] In television, technology and many industrial practices changed with the post-network era, niche audiences are now in much greater control of what they watch.
In this context of greater viewer control, television networks and production companies are trying to discover ways to profit through new scheduling, new shows, and relying on syndication.
[5] With few exceptions, such as American Idol, the Super Bowl and the Olympics, it is not common for a substantial audience to watch a program at once.