Paramount sought to market Dietrich as a German answer to Metro-Goldwyn-Mayer's Swedish actress Greta Garbo.
Dietrich and Sternberg's last two film collaborations, The Scarlet Empress (1934) and The Devil Is a Woman (1935)—the most styled of their collaborations—were their least successful at the box office.
In 1939, however, her stardom was revived when she played a cowboy saloon girl in the Western comedy Destry Rides Again opposite James Stewart, singing "See What the Boys in the Back Room Will Have".
While Dietrich arguably never fully regained her former screen glory, she continued performing in films, including appearances for such distinguished directors as Billy Wilder, Alfred Hitchcock and Orson Welles, in successful films that included A Foreign Affair (1948), Stage Fright (1950), Witness for the Prosecution (1957), Touch of Evil (1958) and Judgment at Nuremberg (1961).
In 1999, the American Film Institute named Dietrich as the ninth-greatest female star of classic Hollywood cinema.