Marley Natural body care and smoking accessories are available online and at select retailers across the United States.

[3] Marley Natural has a social impact program, Rise Up, that supports philanthropic groups in the United States and Jamaica.

[4] In August 2016 Marley Natural hosted an event in Oregon that paid the legal fees of men and women applying to expunge non-violent cannabis convictions from their criminal records and connected them with legal volunteers to aid in the applications.

[7] The Guardian noted disquiet about the use of Marley's name as a cannabis brand, commenting that recreating him as the "Marlboro Man of Marijuana" was a "cynical, money-generating move".

They also noted that Marley is already ranked fifth on Forbes's list of top-earning dead celebrities, earning about US$20 million a year for his estate.