[3] He was son of the 5th Marquess of Villafranca, who was in turn a great-grandchild of Pedro Álvarez de Toledo, 1st viceroy of Naples.
[4] The title gave birth to the eponymous award-winning brand "Marqués de Valdueza", a high-end producer of olive oil, red wine, honey and vinegar managed by the current Marquesses of Valdueza and sold all over the world.
[6] It has been praised as "one of the greatest olive oils" by the Financial Times, Vogue, Tatler, Fortnum & Mason, The Guardian and several other institutions.
[7][8][9][10][11][12] The Álvarez de Toledo's have been one of the most prominent families in the history of the world, having held more than 80 titles in the peerage of Spain, including the dukedoms of Medina Sidonia, Alba and Infantado.
They have produced 2 prime ministers of Spain, colonial governors, distinguished military officers, ecclesiastical figures and even a monarch of Tuscany.