[1] Following the 1891 measures taken by the city, carried out by the mayor Carol Telbisz, Franz Joseph, by the decision of 23 April 1892, raised the fortification character of Timișoara,[2] as a result it was possible to build closer to the fortress.
Róna Ignácz bought two lots, of which the one on the corner, with an area of 345 square fathoms (1241 m2) cost 6,760 crowns (equivalent to 2.06 kg of gold).
[3] He later sold this lot to Franz Marschall, a wealthy merchant, who was in 1938 the minister of Agriculture in Hungary.
[7] The style of the building is eclectic Art Nouveau, the neo-Gothic elements reinterpreted in the 1900s style being richly represented by stylized butterflies, floral elements, the "tree of life" and decorations in the form of Gothic ribs that mark the median axis of the two facades from the street.
The rooms in the central bay, located above the commercial space, with access to the balconies, are part of the apartments in the west wing.
The entire building is decorated with female figures and animal and plant motifs: butterflies, rams, fish, grapes and flowers.