Marshall William Fishwick (July 5, 1923 – May 22, 2006) was an American multidisciplinary scholar, professor, writer, and editor who started the academic movement known as popular culture studies and established the journal International Popular Culture.
In an academic career of more than fifty years, Fishwick wrote or edited more than forty books, including works on popular culture, Virginia history, and American studies.
During his career, he received eight Fulbright Awards and numerous additional grants which enabled him to introduce the popular culture discipline at home and abroad in Denmark, Germany, Italy, Poland, Russia, Bangladesh, India, and Korea.
Fishwick, professor emeritus in the College of Liberal Arts and Human Sciences at Virginia Tech retired in 2003.
He went on to write more than twenty books and edited an additional dozen in the fields of history, literature, education, theology, and communication.
Fishwick’s literary career began while he was at sea with the Atlantic Fleet during World War II.