Martin John Cole (4 October 1931 – 2 June 2015) was a British sexologist, sex education advocate and campaigner for abortion law reform, dubbed "Sex King Cole" by The Sun newspaper for his work in this field.
After a period in Africa, in 1964 he took up the post of lecturer in Genetics at the College of Advanced Technology which became Aston University.
[3][4] In 1984 he left the university, to work full-time at the Institute for Sex Education and Research which he had established.
[8] He also set up an Institute of Sex Education and Research in 1966 which included the use of female therapists acting as surrogate partners to treat men with erectile dysfunction.
[16] By 1993 though, the Institute of Sex Education and Research had only two therapists still working there from a peak of ten; Cole's approach to resolving sexually problems had been affected by the onset of AIDS.