The family relocated to the UK when his father was posted to Bomber Command in 1968, Kelly grew up near Princes Risborough in Buckinghamshire.
The death of his father in May 1976 and the advent of punk rock profoundly affected him, and by the late 70s he was obsessed with music and had begun playing guitar and bass in various school bands.
During the later part of his time with East Village Kelly began working for Jeff Barrett at his independent press company Capersville, assisting with PR duties for a wide range of artists including the Happy Mondays, Primal Scream, New Order and My Bloody Valentine.
[1][2] Over the next 20 years Heavenly would launch the careers of Saint Etienne, Manic Street Preachers, Beth Orton, Ed Harcourt, Doves and The Magic Numbers.
The Social proved to be a pivotal moment in London club culture as it spawned a musical genre, big beat.
The first Finisterre, a documentary about London (directed by Paul Kelly and Kieran Evans), was released to coincide with Saint Etienne's album of the same name and met with huge critical acclaim.