[1] He has written eight books including Small Data: The Tiny Clues that Uncover Huge Trends, Buyology – Truth and Lies About Why We Buy,[2] Brandwashed – Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, his first title written for consumers, for which Lindstrom conducted a $3 million word-of-mouth marketing experiment,[3] and 2021 released The Ministry of Common Sense.

[4] Brandwashed was inspired by the 2009 film, The Joneses – to study the effects of social influence on purchasing decisions.

[5][6] Lindstrom is a columnist for Fast Company,[7] TIME magazine[8] and Harvard Business Review[9] and frequently contributes to NBC's Today show.

Through a study of the human psyche, he discusses the subconscious mind and how it plays a major role in deciding what the buyer will buy.

[17] In The Ministry of Common Sense, Lindstrom reflects how organizations and brands focus on internal politics and processes and do not pay much attention on the end-user.