Martin Nisenholtz

Martin A. Nisenholtz (born April 1, 1955) is an American businessman and educator who has been active in the advancement of digital media and marketing.

He then worked for one year as director of content strategy for Ameritech Corporation, one of the so-called Baby Bells, where he was responsible for guiding development of new video programming, interactive information and advertising services.

[6] He was initially responsible for development and delivery of electronic products centered on the content of the newspaper, and was at the helm when the NYTimes.com website made its debut in 1996.

[11] He remained responsible for the strategy development, operations and management of the company's digital properties including its flagship, NYTimes.com, until his retirement from the Times in December, 2011.

[17][18][19][20] Other noteworthy contributions that Nisenholtz has made to digital media and marketing include: In 1980, he started the "EIES Soap Opera", one of the earliest online writing collaborations.

[21] Nisenholtz is credited by Dave Winer with contributing to the widespread adoption of RSS as a web standard through his decision to license the flow of New York Times stories to Userland software in 2002, thus.

[22] His 2003 keynote speech at the Software and Information Industry Association (SIIA) provided the inspiration for Robin Sloan and Matt Thomson to create their visionary short film EPIC 2014.

While in residence he partnered with John Huey and Paul Sagan to Develop Riptide: An Oral History of the Epic Collision Between Journalism and Digital Technology, 1980 to the present.