Martin Percy

Percy has integrated AI-driven interaction into much of his recent work, adapting films based on input from device cameras, accelerometers, and buttons.

Notable examples include: One distinctive form of interactive film made by Percy simulates emergency situations.

Notable examples include: Percy has created virtual reality (VR) films that use immersive technology and interactive storytelling to engage users in educational and mindfulness experiences.

Notable examples include: In the 2000s, Percy created a number of interactive talks for the British Film Institute (BFI) and the Royal National Theatre, sponsored by BT.

These used dozens or hundreds of video loops to allow users to explore artworks or locations depicted with film rather than with stills.