Whitmarsh maintained this position for four years until he stated that he would not stand for re-election in 2013 [17] In 2017, Whitmarsh joined the Global Advisory Board member of the Formula E. A series statement said the board's purpose would be "to steer the future direction of Formula E as a key player in influencing the global uptake of electric vehicles and its impact on reducing emissions.

"[18] In October 2021, Whitmarsh was appointed as Group CEO of the newly created Aston Martin Performance Technologies.

Whitmarsh is responsible for combining Aston Martin's Formula One activities with developing, applying and taking to market the group's technical capabilities, as well as intellectual property.

[12][19] In 2015, Whitmarsh became chief executive officer of Ben Ainslie Racing,[20] subsequently Land Rover BAR, the British America's Cup team.

During Whitmarsh's tenure, the business competed in the 35th America's Cup but was eliminated in the semi-final by Emirates Team New Zealand who ultimately won the World Series.