It was Marvel Comics' attempt to pick up the mantle of Classics Illustrated, which stopped publishing in 1971.
Classics Illustrated, created by Albert Kanter, began publication in 1941 and finished its first run in 1971, producing 169 issues.
These issues featured writers like Otto Binder, Kin Platt, and Irwin Shapiro doing the adaptations; with art by Filipino artists Alex Niño, Rudy Nebres, and E. R. Cruz, among others.
Most of the titles in the series had previously been adapted in Classics Illustrated, but two new ones were added: Bram Stoker's Dracula (#9, a Pendulum Press reprint) and H. Rider Haggard's She (#24).
Many issues were drawn by Dino Castrillo; artists like Jess Jodloman, Yong Montaño, and Rudy Mesina also had multiple contributions.