Marvel editor-in-chief Jim Shooter envisioned the "books as being in the format of European albums, with cardboard covers, full-color, slick pages".

[2] In September 1980, Shooter indicated the line was delayed because of complications in putting together the contracts, which he was drafting in consultation with Marvel attorneys.

Several characters were featured in an issue of Marvel Graphic Novel before receiving their own miniseries or ongoing series.

[7] Other series which were spun-off from a Marvel Graphic Novel are Dreadstar,[8] Void Indigo, Starstruck, and The Swords of the Swashbucklers.

Daan Jippes Daan Jippes L. Sprague DeCampRoy Thomas Dave Simons Bill Mumy William Gibson Keith Pollard Roy Thomas John Wagner Gerry Conway Mike Esposito In 2013, Marvel started publishing a new line of graphic novels titled Marvel Original Graphic Novel or Marvel OGN.