Actually entering the advertising sector, he got a job at a radio station, for which he collected questions and answers for a quiz show.
Shortly thereafter, he became the publisher of the first Tex McCrary and Jinx Falkenburg talk shows; he was later fired due to cuts, but received a letter of recommendation, successfully completing his work at the New York Metro-Goldwyn-Mayer office in the Advertising and Exploitation Department.
One of the productions he marketed at the time was Close Encounters of the Third Kind, Steven Spielberg's first film after the success of Jaws.
He has been a member of the Board of Governors of the Academy of Motion Picture Arts and Sciences at the Public Relations Branch from 1991 to 2002 and again since 2004.
In 2018, at the age of 90, he became the first publicist who received an Honorary Academy Award for an exemplary career in publicity that has brought films to the minds, hearts and souls of audiences all over the world.