The road from the inland town of Dhaid splits at Masafi, leading to Dibba to the north and Fujairah City to the south.

The fort encloses an exceptional example of a falaj, an underground waterway constructed to channel water from the mountains to the oasis towns of the interior.

[6] Masafi is a branded producer of bottled water, juices and other consumer goods such as tissue paper.

[9] Located some 5 km West of Masafi (on the Dhaid Road), the Masafi Friday Market (Souk Al Juma'a) is actually open week-round and has become a popular tourist destination, consisting of a number of permanent and semi-permanent stalls selling toys, souvenirs, plants, carpets and rugs, pots and fruit and vegetables.

[10][11] The market grew around a number of farmers and other vendors using the presence of speed bumps on the road slowing traffic to sell vegetables and accessories from the backs of their trucks and expanded over time to form the present township.