The company's logo featured a roaring tiger resting on top of a model of the planet Earth.

Mascot was created in 1927 by Nat Levine, a former personal secretary to Marcus Loew, after the success of his independent serial The Silent Flyer (1926).

In the beginning the company operated out of the upstairs offices of a contractor's business on Santa Monica Boulevard.

Levine was designated head of the serial and B-Western arm of the company, and the Mascot studio facilities and contract personnel became Republic assets as part of the merger.

With only the Mascot name and film library remaining in his possession, Levine found employment elsewhere in the motion picture industry and Mascot Pictures survived only through reissues of its sound serials and a single, new feature film edited from the "Phantom Empire" serial, released in 1940.