Massimo Zanetti (born 12 February 1948 in Treviso) is an Italian entrepreneur and former politician, owner of Segafredo, a global coffee company.

In the 2013 local elections, Zanetti ran for mayor of Treviso, supported by Civic Choice, a liberal and centrist party of former Prime Minister Mario Monti, getting 10.57% and arriving third, not accessing the ballot.

[14] In 2016, Segafredo entered Trek–Segafredo, a professional road bicycle racing team, which signed, among others Alberto Contador, John Degenkolb, Ivan Basso and Ryder Hesjedal.

[19] On 28 October 2021, Zanetti was elected president of Virtus, succeeding Giuseppe Sermasi as the head of the club, and became the only shareholder after a €2 million capital increase.

[20][21] After having ousted Lietkabelis, Ulm and Valencia in the first three rounds of the playoffs, on 11 May 2022, Virtus defeated Frutti Extra Bursaspor by 80–67 at the Segafredo Arena, winning its first EuroCup and qualifying for the EuroLeague after 14 years.

[22] In January 2025, following disputes regarding the club's management, Zanetti removed his long-time associate Luca Baraldi as CEO of Virtus, ending his 6 years-long tenure.