It is still the center of the community housing the post office (Valle Crucis, NC 28691) and offering coffee for 5¢ on the honor system.

The business stayed in the family through three generations until 1973, when it was sold to a doctor from Atlanta and a professor from Appalachian State University.

[9] The Valle Crucis Mast General Store was added to the National Register of Historic Places on April 3, 1973.

The Mast General Store committed to purchasing 3.6 million kilowatt-hours per year of "Green Energy" in 2006.

Traditional fossil fuel would create 750,000 pounds of carbon dioxide to generate the same amount of electricity.