Nameplate (publishing)

The nameplate (American English) or masthead (British English)[1][2] of a newspaper or periodical is its designed title as it appears on the front page or cover.

[3] Another very common term for it in the newspaper industry is "the flag".

It is part of the publication's branding, with a specific font and, usually, color.

It may include other details besides the name, such as ornamentation, a subtitle, or motto.

Another example is the masthead of Daily Record of Scotland, which includes an ornamental lion in the "rampant" attitude to the right of the word "Daily".