Snow began writing gig reviews for the NME in 1982, covering performances at London venues such as the Lyceum, Brixton's Ace Cinema, the Dominion Theatre and Ronnie Scott's.
"[7] Speaking to The Guardian in December 2006, Snow said of "Scum": "It's a brilliant record … Like Dylan's Mr Jones or Pope's Colley Cibber, I'd rather be memorialised as the spotlit object of a genius's scorn than a dusty discographical footnote.
The idea was discarded until publisher Felix Dennis reworked it for a younger readership, so creating a successful rival title to IPC Media's Loaded.
[9] In the book Media Organization and Production, Eamonn Forde cites Snow among editors who advocate an approach combining "three interrelated roles" – namely "the journalistic", "the financial" and "the managerial" – rather than focusing purely on newsroom content.
"[11] Barney Hoskyns, a former Mojo contributor, views Snow as a rare exception among magazine editors, about whom he says: "Very few bother to make one feel at all valuable.
While acknowledging his lack of professional experience with sports titles, Snow told The Guardian that football had "always been my vice"; he added that he hoped to give the magazine the same lighthearted tone typical of Q and Mojo.